About egoiq, our mission
At egoiq, we don’t just build software, we build futures. As a unique software development company, we partner with and invest in bold ideas, combining strategy, creativity, and technology to help businesses grow and lead with impact.
Why (Our Purpose)
We believe visionary ideas deserve more than services — they deserve true partners.
We exist to empower businesses to evolve, succeed, and leave a meaningful impact, by building and investing in what matters most.
How (Our Process)
We combine strategy, creativity, and cutting-edge technology to design and deliver unique solutions. As you can see our company name is our process. We partner closely with our clients, offering not just development expertise but belief and commitment, including investing in the ideas we truly believe in via our incubation process.
What (Our Services and Actions)
We are a unique software development company that:
- Designs and builds custom software solutions
- Provides strategic guidance for growth and innovation
- Invests in select projects to accelerate their success
- Helps transform ambitious ideas into thriving realities
Resilient software development from Ukraine: stability amid conflict
Despite the full-scale war, Ukraine’s IT sector has proven remarkably resilient. By April 2022, over 91% of Ukrainian IT professionals had returned to work. The industry even grew during the first year of war: in 2022, IT exports hit a record $7.3 billion, up 5.8% from 2021, while the national GDP shrank by 30%. In 2023, exports remained strong ($6.7 billion), highlighting IT’s vital role in Ukraine’s economy and defense.
Ukrainian IT companies continue to deliver high-quality software and data services despite war conditions. They are transparent, well-prepared, and committed. With robust risk mitigation, strong infrastructure, and international trust, Ukraine remains a reliable destination for digital services
Responsibility and partnership: why egoiq chose ukraine
We believe that responsibility goes beyond code. By partnering with a skilled Ukrainian tech team, we are not only gaining access to world-class software development talent — we are also supporting the economic resilience of a country defending its democratic values.
Choosing Ukraine is a conscious decision to stand for stability, transparency, and the global tech community’s solidarity in times of crisis. Our Ukrainian partners are agile, reliable, and committed to excellence even under extraordinary circumstances. Our team have been working with us since late 2022 and together, we build not only robust digital solutions, but a more resilient future.
Our Leadership Team
Niina Soinila
Chief Executive Officer
Niina is a seasoned marketing and business development professional with extensive experience across various industries and executive management roles. She has board experience in both companies and associations. Niina is actively involved in several European-wide research and development projects and excels in integrating strategic thinking, technology, and marketing to drive business growth.
Steve Jackson
Chief Data Officer
Steve has over 20 years experience with getting the most out of data platforms having made his clients 100s of millions in cost savings or sales directly attributable to his work. For the last 5 years he has been building an AI driven travel SaaS and vibe coding his way through all kinds of software development hell!
Markiian Tsymbalista
Chief Technology Officer
Technology Consultant with 12+ years in software engineering and architecture, specializing in scalable, high-performance solutions. He has led Fortune 500 projects, modernized legacy systems, and worked extensively with microservices, cloud platforms (AWS, Azure), and modern tech stacks. Markiian has built startups from the ground up, bringing expertise in both process and technology. His strategic planning, cross-functional collaboration, and innovation drive technical execution aligned with business goals.
Johan Wessberg
Chief Operating Officer
Johan Wessberg is an experienced technology executive and entrepreneur with over 18 years of leadership in software and product development, backed by more than 25 years of hands-on experience in the field. He has worked as a developer, architect, project manager, and CTO, combining strategic thinking with deep technical expertise and a strong business focus. His background spans medical systems, telecommunications, marine technology, software platforms, and AI-driven solutions, reflecting broad industry experience and the ability to build and scale technology across diverse domains.
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