Read it. Hear It. Learn It.

We used to go to Google to get answers but it often led to a frustrating or at best time consuming set of links, many of which were paid ads that simply pick up on a keyword you’re using.

AI is better at delivering an answer without the message from our sponsors Google and other engines push at us first.

But what is the difference between Search engines and Generative AI answers from a technical perspective, and more importantly how do you as a business get your content surfaced in AI responses?