Growth Modelling

We approach market analysis as both a strategic and practical exercise. Whether you’re building a new product or refining an existing one, we help you validate whether the market is large enough, active enough, and aligned enough to support your goals.

We start by defining the problem space—who the product serves, what pain it solves, and how it fits into the existing ecosystem. From there, we size the market using a mix of TAM/SAM/SOM frameworks, competitive analysis, and real-world data sources like keyword trends, public datasets, and user intent signals.

What makes egoiq different?

We pair data-driven insight with product intuition, giving you a clear picture of whether to pivot, press forward, or refine the value proposition.

Know your market before you build it.

We help you check if your product fits the market, quickly and clearly.

First, we work with you to find the key need, your main user, and what “good” looks like (sales, signups, or use). Then we set up quick tests to prove or disprove your idea.

For new ideas, we use landing pages, demos, or test ads to find out if folks care about your idea. For test builds, we structure user interviews and follow what they do, say and share with the market. If your tool is live, we check what users click, what they skip, and why they leave.

What makes egoiq different?

We mix what people say with what they do to give you clear signals from the noise not guesswork.

Most shops just build. We test, tweak, and learn. Our goal is not to build fast, it’s to build right. It’s about finding out what stands out with your product versus the rest.

Fit is not a hunch. It’s a sign you can track. Let’s find it.

Whether you’re investing in a startup, acquiring a product, or assessing a partner, we help you evaluate the technology, team, and roadmap with clarity and confidence. Picking the right tool for the job is key to a successful project.

What makes us different?

Our team combines hands-on engineering experience with product and business insight. We speak both investor and developer fluently, giving you actionable insight, not just technical jargon.

egoiq equips you with clear, independent recommendations allowing you to avoid costly surprises.

We build business plans that go deeper than slides and forecasts. By combining market analysis, product–market fit, and technical due diligence to show whether the idea can grow and how.

We look at who the product is for, how big the market is, and what makes the offer stand out. Then we check the building blocks, can the tech scale, can your team build it, and what gaps need to be filled?

What makes us different?

We also assess if the plan fits with public funding, like grants or innovation support. We map your idea to the right instruments and make sure the numbers and goals line up.

What you get is more than a plan—it’s a tool to win trust, funding, and focus.

Clear. Grounded. Ready to pitch—or build.

Architecture and roadmap reviews should be designed to align your tech decisions with business goals, whether you’re building an MVP, scaling infrastructure, or navigating product pivots.

Our reviews go beyond code.

We evaluate your system architecture, data flows, API structure, scalability, and security posture, then map those against your product roadmap and growth plans.

The result? A clear, actionable blueprint that avoids technical debt and supports long-term agility.